Our Way

It is not that difficult - Strategy is about what we do.

To determine what to do, we must first examine who we are. This says a lot about what we are willing to do and capable of accomplishing. Next, we should know what we wish to achieve by our efforts. We must have a goal. Lastly, we have to identify what we are going to do to reach that goal. Where are we? Where do we want to go? What do we do? This is strategy work boiled down to its essence.

Strategy - why bother?
All employees of Svendborg Brakes require and have the right to know the overall strategic direction of the organisation, and which challenges we have to meet to be successful - in order to constantly optimise processes and innovation. We are able to accomplish things which other companies cannot do, and this gives a unique position in the market. Turnover and earnings are very important for the future operation of the company and we must always keep looking for new market opportunities, product development, internal initiatives and developments to ensure that we are constantly ahead of both customers and competitors.

We hope that the OurWay  - our Global Strategic Platform - will provide better understanding of Svendborg Brakes, and will help ensure that we continue to be the market leader.

OurWay is our ambition - this is what we are and want to be. This is what we do.

OurWay is about our ambition and the strategies we have chosen.
Our ambition and strategies will guide our actions.

The art of stopping in time
We are global because our customers are global. As a global company, we are capable of servicing all our customers across national borders in precise accordance with their wishes, regardless of where in the world their operations are based.

Leading is a never-ending commitment. We must be world class in our field. This is the only way of creating a product that is the best investment for our customers, both part by part and in its entirety.

We are experts to the third degree within braking solutions. And we find others who are world class in the areas where we are not.

We have narrowed our business concept to only operate in areas in which we can deliver world class quality braking solutions. And we are capable of this excellence when it comes to designing, developing, testing, assembling, installing and servicing braking systems.

Our ambitions - who we are...

Global -  Our customers are all over the world. We must be where they are.

Leading -  Our brake systems are some of the most widely-specified in the world.

Experts - Our focus on reliable braking solutions over the years have given us a unique expertise.